A’PIEU
Sister brand of MISSHA and SWISSPURE, A 'PIEU offers makeup and skincare products specially formulated for young women in their twenties. The use of gentle ingredients is suitable for sensitive skin, while the association with beloved cartoon characters such as Doraemon, Crayon Shin-chan and Rilakkuma makes its products more attractive to this audience. A'PIEU 's most sought-after products include Pure Block Natural Daiky Sun Cream, Start Up Primer and the Rilakkuma Edition.