Launched in 2009, 3 CONCEPT EYES is a South Korean cosmetics brand with an original philosophy. The brand takes its name from the idea of declining cosmetics around 3 fundamental colors to create seductive eyes. Aimed at a clientele of young, sophisticated and confident women, 3 CONCEPT EYES makeup uses a palette of primary shades composed of pink, orange and beige, which are quite versatile, to create combinations suitable for all. skin tones. The brand has also launched a wide spectrum of colors for its eye shadow, nail polish and lipstick ranges.