MACQUEEN, whose name means "Queen of Prodigious Cosmetics", is a Korean cosmetics brand that prides itself on promoting skin health through the use of eco-friendly ingredients in its product lines. While the usual shelf life for cosmetics is three years, MACQUEEN products can only be kept for one year to maximize the effectiveness of its natural ingredients. .

The brand also offers a selection of treatments and make-up made from ingredients from traditional Korean medicine, called "Hanbang. Hanbang cosmetics contain very highly concentrated natural ingredients and use ancient fermentation methods. All MACQUEEN products are made in Korea.