Founded in 1872, Shiseido began as a Western-style pharmacy based in Ginza, an upscale Tokyo neighborhood that was a fashion and cultural hotspot. In 1897, Shiseido launched Eudermine, a sophisticated lotion still sold today, which marked its transition from pharmacy to cosmetics. Driven by an innovative spirit and oriental aesthetics, Shiseido offers a full range of prestigious products in the areas of skincare, makeup, fragrance and beauty accessories. Today, Shiseido is the fourth largest cosmetics company in the world, and its beauty products are marketed in more than 60 countries