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Since 2000, innisfree has been offering skin care products that harmoniously combine natural active ingredients and environmentally friendly packaging. The wide choice of masks, toners and creams offered by the brand exploit the benefits of fruits, vegetables and mineral extracts to treat specific skin problems. Among the ingredients used are green tea, seaweed, volcanic clay and other elements from the volcanic terrains of South Korea and Jeju Island, which are rich in minerals. Innisfree implements fair trade practices to promote stricter environmental and sustainability principles.