The Moonshot brand marks the official entry of South Korean media giant YG Entertainment into the beauty sector. Named after space missions to the moon, the brand is also inspired by the bold looks sported by Korean "K-pop" music stars, such as Big Bang, 2NE1 and G-Dragon. Popular Moonshot products include GD-Cushion and DARA-Cushion Foundations, Cream Paint Lipstick and Blush, and GD Eau de Toilette. All of their products are made in Korea.