The Saem brand draws all of its ingredients from Mother Nature, demonstrating its love for the earth. It offers a complete set of skin care and makeup products inspired by "beauty recipes" from around the world that have been proven safe and effective over generations. The Cover Perfection Tip Concealer/Concealer, Eco Soul KISS Button Lips range of lipsticks and Saemmul Water Candy Tint range of lip tints are some of its best-selling products.