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True to its motto “play with bright colors, create vivid moments”, studio VYVYD targets the younger generation with Insta-worthy makeup. Believing that colors make our lives happier, the brand creates its own exclusive palettes by collaborating with global color specialists. VYVYD studio names its colors after different musical genres to reflect the distinctive rhythm of each color. All products from VYVYD studio are vegan, cruelty-free and 100% produced in Korea.