Sister brand ofMISSHAandSWISSPURE,A 'PIEU offers makeup and skincare products specially formulated for young women in their twenties. The use of gentle ingredients is suitable for sensitive skin, while the association with beloved cartoon characters such asDoraemon,Crayon Shin-chanandRilakkumamakes its products more attractive to this audience. A'PIEU's most sought-after products include Pure Block Natural Daiky Sun Cream, Start Up Primer and the RilakkumaEdition.